Hertz appoints BCA as Pan-European Remarketing Partner for Used Cars

Hertz, the world’s leading general use car rental brand, has appointed BCA to manage the sales of the company’s used cars in Europe for an initial three-year period. BCA’s inventory management system will provide pre- and post-sales, marketing and pricing support for cars sold across Italy, France, UK, Germany, Spain and Switzerland.

BCA is standardising the remarketing process for Hertz product across Europe, allowing more flexibility in the fleet decision making process and improving profitability on used vehicle sales.  By building the Hertz brand in the used vehicle arena and exposing the product to more buyers through more channels, residual values will improve and time to sale will be reduced, diminishing the effects of depreciation.

Michel Taride, President of Hertz International said:  “Through this partnership with BCA, Hertz will streamline remarketing processes, improve our channel strategy, and also reach a large additional number of used-vehicle buyers all across Europe. This in turn will optimise our used car sales performance and time to sale, and give us greater flexibility in our fleet sourcing decisions.”

Jon Olsen, Chief Executive Officer, BCA, commented: “BCA creates markets for our customers to prosper in and we bring buyers and sellers together in an increasing range of complementary channels. This agreement with Hertz across Europe is a significant endorsement of BCA’s multi-faceted approach to remarketing and cements our position as the clear market leader in terms of service, innovation and capability.”